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Sun-Gard® Partners with “Guerrilla Marketing” at the
2009 SEMA Show
St. Petersburg, FL, October 15, 2009:
Sun-Gard is very pleased to announce a partnership with
Guerrilla Marketing at the 2009 SEMA Show. David Fagan,
the CEO of Guerrilla Marketing, will be in our booth
to talk with window film distributors and dealers regarding
innovative, cost-effective marketing ideas that can
help improve their business. Sun-Gard will also be giving
away a limited number of copies of the book “Guerrilla
Marketing Weapons” by Jay Conrad Levinson. Mr. Levinson
has sold over 20 million copies of his books since writing
his first book in 1984. Window film dealers are encouraged
to stop by the Sun-Gard booth (#11339) to find out how
Sun-Gard window film products combined with the latest
Guerrilla Marketing tactics can boost their sales.
In addition, Sun-Gard is hosting an exclusive Guerrilla
Marketing event for its valued distributors, who are
invited to a private presentation by David Fagan regarding
the power of marketing in the business-to-business environment.
Through previous conversations with some of our customers,
David has been studying our industry and will provide
specific insights on the challenges facing window film
distributors. Afterwards, attendees will join David
and the Sun-Gard staff for a continued conversation
over dinner.
“We are extremely excited about our partnership with
Guerrilla Marketing. We continually look for ways to
provide our customers with value-added support to enhance
their window film sales. We feel Guerrilla Marketing
embodies the essence of our marketing strategy and that
of many of our customers. SEMA provides the perfect
opportunity for our dealers and distributors to learn
from one of the most well-known marketing companies
in the world,” says Angie Howard, Marketing Communications
Manager for Solamatrix.
Also at SEMA, Sun-Gard will be displaying its full
line of automotive window films including the new Black
Lava metal-free film and the new GP Max Value Series
film. Dealers can learn the latest techniques and watch
live film shrinking demonstrations by instructors from
Windowtinting.com Training School or try our products
for themselves.
The SEMA show is November 3 – 6, 2009 at the Las Vegas
Convention Center. Sun-Gard is located in the North
Hall at booth #11339.
Sun-Gard window films are manufactured by Solamatrix,
Inc, a producer and global marketer of a comprehensive
family of solar control, safety and security window
films for motor vehicles, homes and commercial property.
Distributed through a network of independent distributors
and dealers in more than 50 countries, Solamatrix products
are sold under brand names that include Sun-Gard® and
Glass-Gard®. Solamatrix is a subsidiary of Novomatrix
Pte Ltd, and is headquartered in St. Petersburg, Florida
USA.
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